Right when it seemed the LeBron James brand couldn't get any bigger, it has.

James and his company, SpringHill Entertainment, are parternering with Warner Brothers on a multi-platform deal that will encompass both TV and film.

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The production company has already been involved with a Starz comedy series called "Survior's Remorse," as well as other projects. 

“Connecting with my fans and telling meaningful stories have always been my passion," James said in a release. In everything I’ve done, from Nike commercials to 'Uninterrupted' and 'Survivor’s Remorse,' it’s always about connecting with people of all ages and providing unique content they can all enjoy."

James made his acting debut in "Trainwreck,"  released this summer. 

“The combination of LeBron’s global media presence and Warner Bros.’ unmatched production and distribution expertise is a big win for fans everywhere," Warner Brothers CEO Kevin Tsujihara said during Wednesday's announcement.